You searched for: "" but we corrected it to "*"
Did you mean to search for ""? Click here to show those results.
The results has been filter on Tags containing Brand Strategy.
ANA has found 239 results for you, in
332 ms.
Currently showing results 127 to 135.
Didn’t find what you were looking for? Try the Advanced Search!
Research papers
Patient insights
In a survey among 500 chronically ill patients in Germany, three heterogeneous clusters could be identified: the actively informed; the uninformed disciples; the critical deciders.The three clusters significantly differ with regard to their coping...
Catalogue: Global Healthcare 2006
Authors: Joachim Scholz-Ligma, Nicole Weber
Company: Produkt + Markt GmbH & Co. KG
February 6, 2006
Research papers
The Turkish elephant
The presenters will briefly introduce the external realities of Turkey today as dictated by recent history, economics and demographics. The most relevant sets of dichotomies that define the value-space for Turks' self-understanding will then be...
Catalogue: Consumer Insights 2005
Authors: Mads Stenbjerre, Mahan Dogrusöz
Company: GfK
November 15, 2005
Research papers
New product launches
This presentation provides a compelling case study of how a client company, faced with the significant challenge of taking a business product to the consumer sector, used market research as a critical tool to build a business case and guide a product...
Catalogue: Consumer Insights 2005
Authors: Marian Sudbury, Shizuka Pye
Companies: Mars Wrigley, Harris Interactive (Europe)
November 15, 2005
Research papers
Welcome to Scotland
A dual-pronged approach of qualitative and quantitative international research allowed VisitScotland to revolutionise brand positioning and consumer communications, leading to massive increased interest in Scotland as a 'must visit' destination.A...
Catalogue: Qualitative 2005
Authors: Jacqui Souter, Anna Lilleengen
Company: Nunwood
November 13, 2005
Research papers
The effectiveness of customer satisfaction measurements
This paper illustrates the evolution of the dealership training for Ford of Mexico with the global customer satisfaction program, Customer Viewpoint. Ford of Mexico evolved from communicating research results to integrating a battery of highly...
Catalogue: Latin America 2005
Authors: Jorge Cherbosque, Leopold Zuniga Hernandez, Angela Momney
Company: RDA Group, INC
October 23, 2005
Research papers
Understanding how shoppers really behave
The core topic of this paper is the presentation of a study methodology that has proved to be effective for understanding shoppers' actual behavior at point of sale when they make their purchasing decisions.The study of purchasing behavior makes it...
Catalogue: Latin America 2005
Authors: Carolina Dennin, Susana Marquis
Companies: KANTAR TNS Malaysia, Unilever
October 23, 2005
Research papers
Brand activation
This paper analyses a new and recently strong Marketing trend: Brand Activation.Brand Activation refers to those marketing activities that have developed strongly over the last few years, which fulfil a double task: the traditional one of building...
Catalogue: Latin America 2005
Authors: Viviana Barcesat, Vanina Gruart
Companies: KANTAR TNS Malaysia, Unilever
October 23, 2005
Research papers
Brain branding
Advances in brain science now make it possible to measure a brand's impact on consumers' unconscious emotions and decisions.This presentation shows how these advances can be translated into real-world services for brand equity and brand management...
Catalogue: Congress 2005: Making A Difference
Authors: Annette Asp, Steven Quartz
September 21, 2005
Research papers
